A logo is a graphic representation of a company or brand that seeks to identify it and differentiate it from others in the market. There are different types of logos that can be used, each with its particular characteristics and advantages. In this article we are going to explore the 9 most common types of logos, explaining what they consist of and providing illustrative examples of each one.
1. Logo
The logo is the most basic and common type of logo. It consists of the use of a specific typography to capture the name of the company or brand in a unique and distinctive way. Typically, the logo does not include additional graphic elements, focusing exclusively on the typography design.
An iconic example of a logo is that of Coca-Cola, where the name is presented in a single font and recognizable worldwide. Another example is the Google logo, which uses simple but effective typography to represent the brand.
2. Isotype
The isotype is a type of logo that is exclusively composed of a symbol or graphic icon that represents the company or brand. This symbol can be abstract or concrete, but its objective is to be recognizable by itself, without the need to include the brand name next to it.
A clear example of an isotype is the Apple logo, which uses the silhouette of a bitten apple as a distinctive symbol of the brand. Another example is the Nike isotype, which represents a stylized swoosh that immediately identifies the brand.
3. Imagotype
The imagotype combines a logo (text) with an isotype (symbol) to create a unique visual identity for the brand. In this type of logo, both the text and the symbol complement each other and are used together to represent the company in a comprehensive way.
An example of an imagotype is the Burger King logo, which combines the name of the company. brand with the image of a muffin. This combination creates a strong and recognizable visual identity for the brand. Another example is the Lacoste logotype, which incorporates the brand name along with the iconic image of the crocodile.
4. Isologo
The isologo is a type of logo in which the text and the symbol are integrated so that they form a single visual piece. Unlike the imagotype, the isologo cannot clearly separate the text from the symbol, since they form a single and indivisible visual unit.
An example of an isologo is the Puma logo, where the typography and the feline icon are combined in such a way that they form a single visual entity. Another example is the Toyota logo, which merges the letters of the name with the rings that represent the global nature of the brand.
5. Anagram
An anagram is a type of logo that is based on rearranging the letters of the brand to create a unique and distinctive visual design. In this case, the emphasis falls on the typography and the way the letters are arranged to form an attractive and recognizable visual composition.
A notable example of an anagram is the HBO logo, where the letters They are arranged in such a way that they form a geometric figure that represents the brand. Another case is the Volkswagen anagram, where the letters are combined in an ingenious way to form the logo.
6. Abstract symbol
Logos that are based on abstract symbols use shapes and colors to visually represent the brand's identity in a non-literal way. These logos tend to be more abstract and conceptually charged, allowing for a more subjective interpretation by the viewer.
An example of an abstract symbol is the Pepsi logo, which uses a series of colored circles to represent the brand in a visually attractive way. Another example is the Adidas logo, which uses three parallel bands as an iconic symbol of the brand.
7. Emblem
Emblems are logos that incorporate text (usually the brand name) within a symbol or icon. This type of logo is often inspired by shields, seals, or other traditional forms of visual representation, lending an air of authority and tradition to the brand.
A classic example of an emblem is the logo of Starbucks, which incorporates the brand name within a circle surrounded by stars and mermaids. Another example is the Harley-Davidson emblem, which combines the brand name with a winged figure that symbolizes freedom and speed.
8. Monogram
Monograms are logos that are made up of the brand's initials arranged in a creative and stylized way. This type of logo is elegant and sophisticated, as it condenses the brand's identity into a graphic composition that can be subtle but powerful.
An example of a monogram is the Louis Vuitton logo, which uses the initials "LV" in an interlocking way to represent the luxury brand. Another example is the Gucci monogram, which uses the letters "GG" prominently in its visual identity.
9. Typographic logo
Typographic logos focus exclusively on typography to represent the brand identity. In this type of logo, the choice of font, style and arrangement of the text are essential to convey the personality and message of the brand effectively.
An example of a typographic logo is the logo from FedEx, which uses a unique typeface in which an arrow is hidden in the negative space between the letters "E" and "x". Another case is the Sony logo, which uses an elegant and modern typography to represent the brand.
Conclusion
In summary, the 9 types of logos mentioned are just some of the many options available to visually represent a brand or company. Each type of logo has its own characteristics and advantages, so choosing the right type will depend on the identity and objectives of the brand in question. Regardless of the type of logo chosen, it is essential that it is consistent with the brand's identity and that it effectively communicates its message and values.
When creating or refreshing a brand logo, it is important to consider not not only the visual design, but also the meaning and perception you want to convey. A well-designed logo can be a powerful branding and marketing tool, capable of generating an emotional connection with consumers and differentiating a brand in a competitive market.
We hope this article has been informative and useful to better understand the different types of logos and how they can be used effectively in the world of brand design. Remember that the key is creativity, coherence and relevance to build a solid and memorable visual identity!