Beauty standards are a concept that has existed throughout history and continues to have a significant impact on today's society. These canons refer to the standards of physical beauty that are considered ideal in a certain culture or era. However, the influence of these canons goes far beyond external appearance, affecting people's self-esteem, self-perception, and social interactions. In this article, we will explore what beauty standards are, how they have evolved over time, and how they influence today's society.
Origin and evolution of canons of beauty
Canons of beauty have their roots in ancient times, where certain physical attributes were associated with concepts of perfection, harmony and divinity. For example, in classical Greece, ideal beauty was considered to be found in the proportion and symmetry of the human body, as reflected in sculptures of perfect figures such as the famous "Doryphorus" by Polykleitos. In other cultures, such as the Egyptian or the Mesopotamian, different physical characteristics, such as pale skin or a voluptuous body, were valued as symbols of beauty and status.
Throughout history, the canons of beauty have been changing and adapting to the cultural, political and social contexts of each era. In the Middle Ages, for example, beauty was associated with purity and modesty, reflected in the figure of the "medieval lady" with pale skin and blonde hair. During the Renaissance, beauty was linked to the idea of humanism and the most natural and realistic body forms were valued, as can be seen in the paintings of artists such as Leonardo da Vinci or Raphael.
The influence of the media
In contemporary society, beauty standards are strongly influenced by the media, advertising and the fashion industry. Through advertising campaigns, television programs, magazines and social networks, idealized images of beauty are promoted and become references to follow. Models, actors and celebrities become beauty icons and set trends in terms of clothing styles, makeup and physique.
The omnipresence of these representations of "perfect" beauty can have negative effects on the self-esteem and self-perception, especially in adolescents and young people. Constant exposure to digitally retouched bodies and unattainable beauty stereotypes can generate insecurities, feelings of body dissatisfaction and eating disorders such as anorexia or bulimia.
Impact on self-esteem and mental health
Beauty standards not only affect the way people perceive their own body, but also influence their self-esteem, confidence and emotional well-being. Those who do not conform to dominant beauty standards may experience feelings of inferiority, shame, or self-rejection.
The pressure to conform to these beauty standards can lead to an obsessive search for perfection. physique through plastic surgeries, extreme diets, excessive use of makeup or exhaustive exercise regimens. This search for "ideal beauty" can become an obsession that affects not only physical health, but also people's mental health, generating anxiety disorders, depression and low self-esteem.
Diversity and acceptance of beauty
It is important to recognize that beauty is a subjective and diverse concept, which goes beyond the standards imposed by society. True beauty lies in the authenticity, diversity and uniqueness of each person. Acceptance of one's own image and valuing inner beauty are fundamental aspects of cultivating healthy self-esteem and a positive relationship with one's body.
In recent years, movements such as body positivity and diversity Beauty brands have gained visibility and promoted the acceptance of bodies of all shapes, sizes, ages and colors. Celebrities, influencers and brands have begun to advocate for inclusion and representation of diversity in the fashion and beauty industry, challenging traditional canons and promoting the acceptance of individuality.
Conclusions
Beauty standards are social constructs that have evolved over time and continue to have a significant impact on today's society. Although beauty standards may vary depending on culture, time and media influences, it is essential to question and challenge imposed norms and promote a more inclusive and respectful vision of beauty.
Acceptance of beauty Diversity and valuing individual beauty are key to promoting healthy self-esteem and a positive relationship with one's own body. It is important to remember that true beauty is not limited to a perfect external appearance, but is found in the authenticity, uniqueness and self-confidence of each person.